Challenge
Create a brand and Identity from scratch that would come across as reliable, sophisticated, yet modern and young to convey the specificity of New World Wines.
The Approach
Develop a brand rooted in the craft and love of the "terroir" combining the heritage of the California region with the light-hearted attitude and progressive approach to business of its winemakers. The brand was carefully crafted using earth tones and stunning visuals as well as content that can remain timeless and continue to communicate a strong dedication to winemaking and growth.
The Result
8 years later the brand identity remain fresh and up to date with a wine portfolio of brands that has grown beyond California and now includes wineries from the Pacific NorthWest.
